Dominating the search results and converting visitors into loyal customers are website owners’ main objectives. You hire expert designers and SEO specialists who use different techniques to achieve this. At some point, you might decide to move your site for different reasons. Some owners and webmasters, however, overlook some important steps when doing so. Knowing the ins and outs of the process is key to understanding its results and finding solutions to problems that may arise along the way.
According to Digital Cherry, a premier full service digital agency in the UK, site move is the process of moving a website to a different URL or infrastructure. You may want to move your site with or without URL changes, depending on your needs and purpose. The search engine giant suggests that you follow its updated guidelines to ensure success and avoid problems in the future.
The Dangers of Improper Site Move
A site move can be successful if you effectively transferred your content and sent traffic to the new hosting infrastructure. This is only possible if you and your webmasters know the right steps to take. Not paying attention to Google’s guidelines will result in loss of valuable traffic. Customers need easy access to your site when they need your products or services. They may look for alternatives if they can’t access your site, and this could mean a huge drop in your sales.
The Best Time to Move Your Site
Moving a site may provide temporary to permanent effects on your business. If done properly, it will help improve customer experience. It’s important to know your site’s traffic trends so you can easily plan the move. It’s ideal to move your website during the days when you expect low traffic. This is to minimise negative impact and allow Google to update its index easily.
Rules will guide you to the right direction, so be sure to stay compliant. Talk to your SEO service provider to learn if they can migrate your site successfully. They should know what’s good for your business and what’s not. Don’t be afraid to ask questions and demand for specific and honest answers.