Online Commerce Archive

How Popular Is E-Commerce in New Zealand?

It looks like the Kiwis are not only spending more time online, but they’re buying more of their stuff there, too. The 2016 Nielsen E-commerce Report even notes how the industry is growing in New Zealand. By 2015, around two million were already online consumers, spending almost $8 billion

Keeping Track of the Numbers that Matter to a Publisher

Publishers of books, music, and digital content have one thing in common: they deal with a creative work process. A focus on creativity, however, does not entail the neglect of analytics. In fact, publishers are mindful of numbers — due dates and royalties, to be exact. Fortunately,