Whether you plan to start your business on Facebook, eBay, or through your own website, online transaction is always a challenge – most especially for beginners. Obviously, buyers breed second thoughts. And before you know it, in a wink of an eye, your first prospect just bailed and got away.
So, what should you do to earn their trust, then? Conform? If you are like most, there definitely is not much compelling reason for potential customers to choose you – among thousands upon thousands of sites. Truly, for buyers to hit the “Buy” button, you have to improvise and stand out.
Yes, just like any brick-and-mortar business, you got to build trust. It’s pretty obvious: No trust, no transaction. Even more so, online.
Start by making the environment of your shop legit. As you may know by now, dull websites can easily be flagged as fake by consumers. Streetdirectory hit the nail in the head with one word: presentation.
You gotta have an edge. With people wanting to get the most bang for their buck, it’s a no-brainer. Start by thinking outside the box. If what you are offering is erringly similar to what your closest competitor has, you’re already on the losing side of the bargain.
For instance, credit card payments. Plastic has always been a source of never-ending worry for entrepreneurs. However, a closer look will tell you that less than 30% of the world’s population have credit cards. That should start your brain whizzing to think of opportunities.
To get the upper hand from all those other online shops, you may have to take advantage of such data. Why not try COD? Isn’t it brilliant? If you doubt how effective COD is, just think of pizza delivery services all around Sydney. Of course, Little Green Truck adds, this would mean you need to partner with a reliable pickup and delivery services available in your area. Ever wondered why Jeff Bezos is seriously serious about drones?
Being unique is almost as important as what you’re selling, be it a service or a product. Be identifiable in a sea of the same-old, and you will always get customers.