Everyone –from 12-year-old children who know how to turn on an iPad to a businessman itching to recalculate his company’s monthly revenues from another country –can attest to the power of the Internet. It is the parallel world through which geographical distance and cultural differences meet halfway to share and use information; hence, when they lose their connection –and if they lose it at your hotel –expect outbursts to happen.
What’s the Problem?
As social media gained popularity and businesses discovered more efficient means of transactions through the web, hotels suffered from inability to supply sufficient hotel guest network. One of the common consequences they faced was negative online reviews that affected the hotel’s reputation and marketing schemes.
Upgrading doesn’t even begin to solve the problem. Since the onset of the iPad –a device that functions primarily for video streaming –bandwidth rarely suffices to provide sufficient connectivity and speed to thousands of guests all focused on their gadgets.
Solving the Issue ASAP
It all boils down to bandwidth, which refers to the rate and time data are transmitted from a device to an Internet service. If bandwidth usage remains uncontrolled by the hoteliers, there’s not much use having an Internet connection at all since guests won’t be able to use or enjoy it.
The answer: regulate download speed and prevent outsiders from accessing your WiFi. While this does not solve the issue entirely, it acts as the primary step towards high satisfaction rates.
Scouting a Vendor
Leaving the technicalities to the hands of professionals in the field of Internet service may improve your case, but not entirely. The main challenge lies in finding the correct vendor to propose a connectivity plan that leaves guests happy and online comments on your hotel positive.
The issue of WiFi being an amenity or not also contributes to the problem of paying the vendor. Some hoteliers foresee increased room rates, while some stand firm in their decision to put a tag price on Internet connectivity. Either way, travelers willingly pay for whatever they need to stay online. How hoteliers work around these contributing factors depend entirely on their budget, marketing wisdom, and risk tolerance.
Providing satisfactory hotel experience to today’s generation proves more difficult with each year. The right decisions never seem permanent with our fast-evolving society; but when management masters the art of flexibility and hospitality, outlasting competitors becomes easier.