Many experts cite that there are now several design patterns that can leverage the way a person reads or scans through a website. These have a positive impact on conversion rates, click-throughs on hyperlinks within a text and the site’s ability to convey your brand’s message.
An expert on website design from Provo cites the following design layouts that are most effective when it comes to leveraging the way a person reads a page.
This layout cites that the eyes follow a certain pattern when it browses through evenly laid out and homogenous details. This pattern works for content that uses a lot of text like in books and magazines. This diagram segregates a layout into four parts which are the end area at the bottom right of a page. The other is the primary section situated at the top left side, next is the strong fallow segment on the top right side and the weak fallow area on the bottom left section.
This layout follows the natural left to right reading habits of most people. Reading gravity is what designers call this left to right and down pattern of browsing. Placing important elements along this path enable you to deliver your message and provide visitors with the information they need.
This design layout uses the letter z’s shape wherein a reader starts scanning and/or reading from the top left to the right then diagonal before making another horizontal sweep of another section. It is similar to the Gutenberg Diagram, but with on big difference, the z-pattern passes through two fallow segments. To leverage this concept, integrate important pieces of information and site elements on the path of the reader. This works best with simple websites that only have a handful of elements that their owners want to see.
These two layouts enable you to leverage the reading habits of your visitors. Test which design works best for you and implement the one that converts at a higher rate.