Man and woman working on a print
Trade shows are events that should be part of your marketing plan. They offer opportunities to broaden your network and promote your brand. More importantly, they provide a priceless chance to meet new customers and future collaborators.

Setting up and manning your booth are more than greeting people and handing flyers. There are tricks you should learn to attract them into your spot. It’s important that you know how to engage these people and subtly introduce your brand and what it can do. Here are some things you might want to try:

Make pictures move

While stationary flyers and pop-up posters make great announcements, people will still be drawn in by moving pictures. This is why it’s important that you make videos part of your strategy. Videos are not one dimensional. They’re full of elements that excite people, from pictures to sounds. To make the most of this execution, bring a widescreen TV with high-definition resolution. Complete the set-up with a cool sound system.

Personalise brand experience

Engagement should be experiential, so it makes sense that you give away free products and vouchers. This way, your prospective customers can understand your products better. This is an advantage for food brands. If you’re in tech, give a live demonstration of your products. Before people leave your booth, make sure they take home custom corporate merchandise and souvenirs.

It’s a game!

Remember, you’re supposed to leverage on customer engagement, and one of the best ways to do this is by launching fun and exciting games. You can have raffles with vouchers and product samples as your prizes. The customer data you’ll get from registration will prove useful in your lead generation efforts. You may also want to take the fun online by starting games using brand-related hashtags and encouraging them to submit user-generated content.

These are only some of the things you need to keep in mind if you want to attract people in your booth. To maximise this opportunity, you can always work with a reliable event organiser.