Whether at the bank, at the airport, or at a restaurant, even the most patient person would not be able to stand waiting in queues for an unreasonably long time.
Waiting for a website to load is not different from waiting for slice of pizza in a restaurant. People want that pizza right away, and if you cannot do that, they will find somewhere else to eat. Much like surfing online, when a website takes too long to load, people will move on to another one.
Here are some of the most overlooked causes of a slow website performance:
Inefficient & Bulky Code
Whether it’s a code for affiliate, sign up forms, or analytics, inefficient and bulky coding can all add up to create serious roadblocks for your site. Some CSS coders include white space to make the pages more readable, but you can eliminate some of the white space while still maintaining the readability of the site.
Some SEO reseller programs offer free website audits and proposals that help assess different aspects of a website, including its loading speed.
No Optimization& Full-Sized Images
One of the most common, but oft-ignored culprits of slow website performance is the large volume of images that aren’t optimized. These are images that you cannot reduce the size of without visual impact to viewers. The full-sized images consume a lot of bandwidth and take a lot of time to load.
Take the time to resize your images, and then consider changing the format. You may also want to reduce the quality—this doesn’t mean that you are making the photos look bad, you are just changing some simple settings.
External Media Usage
Videos may be valuable content, but these are also culprits behind slow-running websites—their host may be having issues. Although the content may be interesting, think twice before embedding it onto your page. Don’t let another site drag yours down. Your best bet would be to host content on your own server and try cutting down on external media.
Remember that a website’s speed significantly contributes to its Google ranking. The faster the page loads, the more satisfied the users would be. Cut down on those bulky codes, images that aren’t optimized, and external media.